About Us


“to help our readers stress less about their money”

Our mission is to help our readers find more happiness in life by educating them on how to build and maintain responsible financial habits. Regardless of your income, if you understand how to manage your money, life will be much less stressful and you will be able to spend more time with the people you care about and doing the things you love.


“to be the most comprehensive and trusted personal finance resource in the world”

Our vision is to earn the trust of people across the world by providing solutions, guides, and outside-the-box thinking for all personal finance questions or topics. Our vision may be lofty, but we are confident that by providing our readers with the best resources possible, we will naturally earn the trust of more and more people. 

Core Values

1. People, Process, Product

First and foremost, people matter most to us. The whole reason this site exists, is to provide a benefit to our readers and hopefully help them live better lives. If we can help you in any way, please don’t hesitate to reach out and get in contact with us.

Next, we value the process. Everything in life is a process and that includes your finances. Unless you win the lottery, you more than likely aren’t going to become wealthy over night. The process takes time and we’re going to be here for you every step of the way.

Last, is the product. Our product is providing you value through the content that we publish on our site. We strive to deliver the best and most well rounded content to our readers. If we are aren’t solving you problems and making your financial journey easier, send us a message and let us know. If we are doing our job and helping simplify your finances, send us a message and let us know. We are here to be a resource for you and we would love to hear from you.

2. Doing What is Right

Having our readers trust is the most important part to our continued success. We will always strive to do the right thing and provide you the most accurate and helpful content. We will be completely transparent and will never try to deceive or manipulate you to make a quick buck. From time to time, if you click on a link, we may make a little bit of money but we will never recommend anything that we wouldn’t do ourselves.

3. Having a 1% Mentality

We strive to deliver better and more helpful content every chance we get. We operate with a 1% mindset which essentially means that every day, we try to be 1% better than the day before. If we can do this, we will continue to improve our content and help improve as many lives as we possibly can.

4. Impacting As Many Lives As We Can

The greatest joy we get comes from helping you achieve your financial goals. We hope to help millions of readers improve their lives financially. If we aren’t improving lives, then what is the point, right?

If we have helped you in any way, leave us a comment and let us know how. We would be more than happy to share your personal success story with our readers!