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Social media has become a central aspect of promoting businesses. If you spend a lot of time on these platforms or work as a social media consultant, you could make extra money from home by becoming a freelancer. Public figures and businesses of all sizes need help when it comes to managing their social media presence. We’ll talk about getting started on how to become a freelance social media manager.
What Is Social Media Marketing Management?
Facebook, Instagram, and Twitter are examples of various social media platforms that individuals and businesses use. Social media marketing management is how a person or entity’s online presence on these platforms is managed. Marketers who specialize in this area will engage and analyze the performance of content that’s posted.
Social media is a cost-effective tool for businesses to advertise, promote, and build their brand among customers. Some businesses will hire full-time social media managers to work for them for this purpose. Small companies and individuals also have social media marketing needs, but they need part-time or contract-based help. That’s where freelance consultants come in to fill that gap. Becoming a freelance social media manager is one of the best ways to make money from home.
Make Money From Social Media
A freelance social media manager makes their money from clients and businesses who hire them. A social media manager who works for a company will often be paid through a salary. Self-employed or freelance social media managers will usually charge by the hour, on a project basis, or monthly fee.
Social media marketing companies and some self-employed freelancers will charge a flat rate for a deal. Let’s look at an imaginary social media marketing company and their social media packages for small businesses below to see how it could work:
Get Social Marketing Company: Social Media packages for small businesses:
- I want to be seen: $600 per month, includes two social media networks, a social media audit, marketing plan, three content posting a week, analytics dashboard, one campaign (does not include ad spend)
- I want to be noticed: $900 per month, includes four social media networks, a social media audit, account creation/optimization, marketing plan, five content posting a week, analytics dashboard, account monitoring, and engagement, one campaign (does not include ad spend)
- I want everyone’s attention: you can manage social media for small businesses for $1200 per month, includes six social media networks, a social media audit, account creation/optimization, marketing plan, eight content posting a week, analytics dashboard, account monitoring, and engagement, one campaign (does not include ad spend)
As you can see from this example, this is one way that a social media manager may structure their compensation. It’s also fairly standard that social media managers ask that a client contract with them for three to six months. This way is to provide time to show improvement in the business’s social media results.
What Does a Social Media Manager Do?
The required skills for this job may vary spending on the type of work expected from a client. Having a background in marketing, communications, or business is usually helpful. Other activities that a social media manager will do could include:
- Planning and scheduling across social media platforms for content
- Tracking, analyzing, and reporting campaign performance
- Reviewing for opportunities on growing the brand on social networks
- Drive generation and business visibility; Often, this is done by working with influencers or brands.
- Graphic design skills to help with social media post creation
To keep your clients satisfied, a social media manager must routinely check in with results. Businesses hire social media managers because this platform is constantly changing. It’s important to stay abreast of the latest trends, tools, and resources related to this job.
A social media planner is one type of specialization within social media marketing that a freelancer may work in. They are responsible for creating and executing social media strategies. Sometimes a social media planner will work more specifically on the execution. A social media consultant may develop the strategy for a business and advise on recommendations based on results.
How to Become a Freelance Social Media Manager
If you’ve decided that you want to go into social media marketing management, there are some steps that you need to take. To fully leverage this opportunity, whether it’s to make extra money from home or a full-time endeavor, follow these five steps:
Make Sure You Have the Right Training
If you’ve worked in social media marketing, the experience will be helpful when you strike out on your own. It’s helpful to take a course to learn about everything you need to know about social media management. Many training courses will offer a certification that is especially helpful when you start to mention potential clients.
Social media managers use many different tools, such as HootSuite, CoSchedule, and Buffer. Aside from certification and training, it would be best if you learned how to use those tools.
Pick Your Platforms
You want to become a master at several different social media platforms. Becoming proficient at specific platforms will set you apart from competitors. A ‘jack-of-all-trades’ isn’t necessarily a good thing when it comes to social media marketing. The platforms are so different that they instill confidence if you are highly skilled in a few platforms. Some of the most popular social media platforms include:
- Instagram – If you have some graphic design and photography skills, this is a good platform to master. You must be comfortable creating and editing videos, too, because Instagram stories are a popular feature.
- Pinterest – This image-based platform is another good one for those with a strong background in graphic design. Engagement can be improved by using hashtags and following popular accounts.
- Facebook – The company’s ever-changing algorithm makes it a bit more complicated to manage. However, it is arguably the most used social media platform. If you want to manage social media for small businesses, you can focus on this platform.
Build a Website
Potential clients will want to know that you have a strong digital presence. A big part of that is having a website. Think of it as your resume to showcase your portfolio of clients, successes, etc. Make sure you make it easy for prospective clients to get in touch with you. Include all your social media profile links too.
Develop Your Own Social Media Channels
If you want to get hired as a social media manager, it’s easier to have your brand on social media. Build your channels in the platforms you want to specialize in. Having a good number of followers will showcase your abilities and add credibility to your skills.
Keep Refining Your Skills
You should have experience in the services you plan to offer. Keep up to date with learning by taking relevant courses. Use your social media channels to test out your strategies to figure out what works.
Finding Clients to Make Money From Social Media
When you’re starting from scratch, it might be necessary to get some experience first. After all, people might be hesitant to hire you when you don’t have a developed portfolio of clients. So you might have to start by offering a discount or even working for free to get your first client.
You can use Facebook groups to offer these free or discounted services. Find businesses that fit your criteria and work out a deal with them. Once you’ve built up a few solid examples, you can start your business. Ask them for testimonials and make sure they’re comfortable with being a referral for potential clients.
Networking online is another important aspect of drumming up business. This industry is rather competitive, so growing your online network will help bring you more clients. Consider talking to digital marketing agencies who may need to outsource their social media marketing. Make meaningful connections to help build trust and create a relationship where others will send business to you.
Many freelancers have found success by using online freelance platforms. Upwork and Fivver are two popular platforms that bring clients and freelancers together. You will have to work yourself up on these platforms, just like if you’re starting with no experience in social media. Taking on a few jobs for a low-cost will eventually lead to landing more profitable contracts. Be sure to note that these platforms will take a portion of your earnings too. You may want to bid on jobs with that in mind as you grow your track record.
Finally, there are some freelance social media jobs that you must apply for. These positions are often very competitive. Apply for several positions to improve your chances of landing an interview. LinkedIn is a social media platform for professionals and a good place to find positions. Make sure you have your website that includes your portfolio and social media channels ready to share.
Becoming a freelance social media manager is one of the best ways to make money from home. It takes some work to land your first client and build your social media business. But keep working on it and growing your skills, and you’ll be making money before you know it.